LinkedIn has more image surfaces than any other social platform, and each one has different rules. The profile photo is a circle, the banner is a thin landscape, the share card is roughly an Open Graph card, post images can be portrait or landscape with very different reach depending on which. Here are the dimensions that work in 2026 and the bits LinkedIn keeps getting wrong on you.
Quick reference
- Personal profile photo: 400 by 400 pixels minimum, square, displayed as a circle
- Personal profile banner: 1584 by 396 pixels (4:1)
- Company logo: 300 by 300 pixels, square
- Company page banner: 1128 by 191 pixels (~6:1)
- Personal post (landscape): 1200 by 627 pixels (~1.91:1)
- Personal post (square): 1200 by 1200 pixels (1:1)
- Personal post (portrait): 1080 by 1350 pixels (4:5). The format that earns the most reach in 2026.
- Article banner: 1280 by 720 pixels (16:9)
- Document post cover: 1200 by 1200 pixels (1:1)
The single most important thing
Portrait (4:5) post images consistently outperform landscape on LinkedIn in 2026, by a wide margin. The reason is simple: portrait images take more vertical space in the feed, so they get more thumb-time, so the algorithm rewards them. If you only remember one thing from this guide, post portrait whenever the content allows.
Carousels (sequential images via the document post format) outperform single images by a similar margin. Same reason: they take more space, get more dwell time, the algorithm rewards them.
Profile photo
400 by 400 pixels minimum, ideally 800 by 800 for retina sharpness. LinkedIn supports up to 7680 by 4320 (8K) but downscales everything to a much smaller display size. There is no advantage to going above 800 wide.
Round crop is enforced. Anything in the corners of your square upload gets clipped. Centre the face, leave reasonable margin. If you use a logo, make sure it fits inside a circle, not a square.
Profile banner
1584 by 396 pixels (4:1). This is the slimmest banner of any social platform. Designing for it is its own skill.
The left third of the banner is partially covered by your profile photo on desktop (less so on mobile). Important text and graphics should sit in the right two thirds. The very bottom 50 pixels are sometimes covered by the "Open to" or "Hiring" badges, plan around that.
On mobile, the banner displays as a wider crop than on desktop, so designing tight to the edges risks losing content. Treat the central 1200 by 350 pixel area as the safe zone.
Post images
Three workable aspect ratios:
- Portrait (1080 by 1350, 4:5): use this whenever possible. Highest reach.
- Square (1200 by 1200): next best. Use for product shots, infographics, screenshots.
- Landscape (1200 by 627): use only when the content genuinely cannot work in portrait or square. Lowest reach.
LinkedIn re-encodes uploads to JPG. Upload as PNG or JPG, do not bother with WebP, it gets converted anyway. Quality 85 to 90 sRGB JPG is the safe choice. The platform does not currently support uploading at 4:5 aspect ratio through some browsers, you may need to use the mobile app or a third-party scheduling tool.
Carousel / document posts
Carousels on LinkedIn are technically document posts (PDFs displayed as swipeable cards). Use 1200 by 1200 pixels per slide and keep the slide count to 5 to 12 for best engagement.
Design the first slide to work as a thumbnail because that is what shows in the feed before someone taps. Strong title, clear value, one prominent visual.
Company page assets
Company logo at 300 by 300, square. Round crop on display, same rules as personal profile.
Company page banner at 1128 by 191 pixels. Even tighter than the personal banner. Centre the brand mark, use the right side for tagline or hiring messaging, leave the left side fairly empty because the company logo overlays it.
Open Graph cards from shared links
When you share a link on LinkedIn, it pulls the Open Graph image from the destination URL. The display aspect ratio is roughly 1.91:1, so design your og:image at 1200 by 630 pixels. LinkedIn caches Open Graph images aggressively. If you change one and want LinkedIn to refresh, use the Post Inspector tool at developer.linkedin.com.
Common mistakes
- Default-uploading landscape post images. Half the reach of portrait, on average.
- Banner text falling behind the profile photo or in the bottom 50 pixels. Test on both desktop and mobile.
- Logos with corners. Round crop eats them on every personal and company profile.
- Uploading 4K images expecting better quality. LinkedIn downscales aggressively.
Tools
Use our social media cropper with the LinkedIn Post and Profile Banner presets. The cropper handles the 4:5 portrait crop that most editors miss. For the banner, dropping a landscape image and selecting Profile Banner gives you the right safe-area aspect with one click.