LinkedIn's profile banner is uncomfortably narrow (4:1) which makes most photographs look cropped. The safest banners are designed to those dimensions from the start, with a clear focal point in the centre.
Share images use the same 1200×627 (close to 1.91:1) as Open Graph, so a single image works for both LinkedIn and Facebook share previews. The Open Graph image generator on this site produces correctly-sized cards.
Company pages use slightly different dimensions to personal profiles — they're enumerated separately below.
LinkedIn sizes — quick reference
Every image type LinkedIn renders in its native UI, with the recommended dimensions, aspect ratio and format.
| Image type | Dimensions | Aspect | Format | Max size | Resize |
|---|---|---|---|---|---|
Profile photo Profile & branding | 400×400 | 1:1 | JPG / PNG | — | — |
Profile banner (personal) Profile & branding | 1584×396 | 4:1 | JPG | — | — |
Company page logo Profile & branding | 300×300 | 1:1 | PNG | — | — |
Company page banner Profile & branding | 1128×191 | 5.9:1 | JPG | — | — |
Shared post / link card Posts | 1200×627 | 1.91:1 | JPG | — | Open → |
Post image Posts | 1200×1200 | 1:1 | JPG | — | — |
Article cover Posts | 1280×720 | 16:9 | JPG | — | Open → |
Profile & branding
Profile photo
400×400 · 1:1 · JPG / PNG
- 400×400 is the rendered size; upload an 800×800 source for sharpness on retina displays.
- Circular crop — frame your face or logo inside the circle, not the square.
Profile banner (personal)
1584×396 · 4:1 · JPG
- Very wide aspect — most photographs need cropping. Designed banners (text, abstract shapes) work better than photographs.
- The bottom-left corner overlaps the profile photo on desktop, so leave that area visually quiet.
Company page logo
300×300 · 1:1 · PNG
- PNG with transparency is best — LinkedIn doesn't flatten the background.
- Upload at 400×400 for crisp retina rendering.
Company page banner
1128×191 · 5.9:1 · JPG
- Even wider than personal banners. Best for abstract or text-led designs.
Posts
Shared post / link card
1200×627 · 1.91:1 · JPG
- Same aspect ratio as Open Graph — one image works for both LinkedIn and Facebook share previews.
- Use the Open Graph image generator for designed share cards.
Post image
1200×1200 · 1:1 · JPG
- Square post images get the most feed real estate on mobile.
- Maximum rendered size in-feed is 1200×1200 — uploading larger is wasted bandwidth.
Article cover
1280×720 · 16:9 · JPG
- 16:9 is the LinkedIn newsletter/article cover. Same dimensions as a YouTube thumbnail.
LinkedIn — general tips
- LinkedIn doesn't strip EXIF metadata as aggressively as Instagram — strip it yourself if you'd rather not embed camera or location info.
- Animated GIFs are converted to MP4 for share-card previews. Static images are safer for important branded content.
- Hashtagged 'cover image' alt-text helps with accessibility and indexing — LinkedIn supports alt text on uploaded images.
Frequently asked questions
- What size is a LinkedIn banner?
- 1584×396 for personal profiles, 1128×191 for company pages. Both are very wide aspect ratios — designed banners (with text or abstract elements) work better than photographs.
- What size for a LinkedIn share image?
- 1200×627 — the same Open Graph dimension Facebook uses. A single image works for both link previews if you set the og:image meta tag on your linked page.
- Should I upload PNG or JPG?
- JPG for photographs, PNG for logos and graphics with sharp edges. LinkedIn preserves PNG with transparency for profile logos.
- Does LinkedIn crop my banner?
- Only if your image doesn't match the 4:1 (personal) or ~5.9:1 (company) aspect ratio. Starting from the recommended dimensions avoids unwanted crops.
- What's the maximum file size?
- 8 MB for posts, 4 MB for profile photos. Compressing JPEGs at quality 85 gets every recommended size well under those limits.